Tourism is an important economic driver in Barrie. In 2023, this key sector brought over 7.7 million visitors who contributed a total of over $63 million to our local economy1. As a four-season destination, Barrie capitalizes on tourism to generate spending at local business and turn the visitor of today into the employee or investor of tomorrow.
Tourism also has the power to establish peace and understanding among cultures and nations. By embracing cultural exchange as well as respectful and inquisitive dialogue, tourism can become an agent for peace. World Tourism Day takes place September 27, 2024 and the theme this year is Tourism and Peace. Find out more by checking out the International Handbook on Tourism and Peace.
A city that invests in strategic tourism offers positive, lasting and memorable impressions to visitors, positioning itself as an ideal home for potential new residents and businesses. In Barrie, we work collaboratively with our partners to ensure that our community is supported by a strong and diverse visitor economy, keeping Barrie a great place to visit, explore and invest in.
Visit barrie.ca/Tourism to learn more about tourism development in Barrie.
Invest Barrie can connect businesses, big and small, to the information, connections and support you need to start or grow your business, attract talent and stay competitive. Please reach out to 705-728-9850 or email us at invest@barrie.ca. You can also follow along and access the latest updates through our social media platforms:
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1Source: Tourism Barrie