Barrie is Ready for You…
Here are some helpful downloadable resources to help build investor confidence. The below reports, plans, and strategies were developed by or in partnership with the City of Barrie's Economic & Creative Development department in support of Barrie's local economy. Documents are ordered by date published.
Sport Tourism Strategy
Published in October 2024 | Barrie's first Sport Tourism Strategy identifies the structure and resources required to attract and host sport events that positively impact the Barrie brand and community via economic, social and sustainability outcomes.
2023 Invest Barrie Spotlight Report
Published in August 2024 | The 2023 Invest Barrie Spotlight shines light on the annual accomplishments of the Economic and Creative Development Department, along with the Small Business Centre.
Tourism Master Plan
Published in November 2020 | The Tourism Master Plan examines current tourism infrastructure in the Barrie area and provides a proposed investment needs analysis of potential tourism offerings that support the growth of visitor spending, including a focus on sport and conference assets, two of Barrie’s growth opportunities. Additionally, the study provides clarity on all available tourism funding that currently supports tourism organizations within Ontario.
2024 Business & Employer Data Report
Published in December 2024 | The 2024 Business & Employer Data survey was a comprehensive city-wide survey of all businesses (excluding home-based businesses). The survey results shed light on the type of employment, number of employees, and overall characteristics of the businesses and employers in Barrie.
2023 Business & Employer Data Survey Report
Published in December 2023 | The 2023 Business & Employer Data survey was a comprehensive city-wide survey of all businesses (excluding home-based businesses). The survey results shed light on the type of employment, number of employees, and overall characteristics of the businesses and employers in Barrie.
Barrie Economic Overview Report | Q4 2024
Published in March 2025 | Released quarterly, this document highlights key statistics, trends, construction and business activities to keep businesses and investors up to date on the latest economic data.
Barrie Economic Overview Report | Q3 2024
Published in December 2024 | Released quarterly, this document highlights key statistics, trends, construction and business activities to keep businesses and investors up to date on the latest economic data.
Strategies and plans are archived on this website for up to five years. Reports are archived on this website for up to two years.